What is an Old ads Account? And benefits

Writing date: 2023-11-04 11:31:27

The Benefits of Using Aged Advertising Accounts on Facebook

Aged advertising accounts on Facebook, meaning those accounts that have been established for a long time with a history of advertising activity, can offer significant benefits to advertisers. Below are the key advantages:

1. High Trust Level

Older advertising accounts are often seen as more trustworthy by Facebook because they have a clean history of adhering to Facebook’s advertising policies.

2. Higher Advertising Limits

Facebook typically imposes lower daily budget limits on new accounts to mitigate risk. Aged accounts often enjoy higher limits as they have withstood the test of time and have proven their financial reliability.

3. Better Algorithm Adaptation

Long-standing advertising accounts may have been "trained" to better adapt to Facebook's algorithms through continuous optimization, leading to improved ad performance.

4. Unlocked Features

Certain advertising features are only unlocked after an account has demonstrated consistent and effective advertising activity over a certain period.

5. Rich Historical Data

Accounts with a long history might possess an extensive amount of data on past advertising performance, aiding in the analysis and planning of future campaigns with greater accuracy and ease.

6. Community Credibility

Aged advertising accounts also enhance the credibility of a business in the eyes of potential customers when they see that the brand has been present and advertising on Facebook over a long period.

7. Algorithm Optimization

Aged accounts often have gone through multiple optimization cycles and adjustments to Facebook's algorithm, thereby helping new campaigns quickly achieve higher performance levels.

8. Resilience to Risks

In case of policy violations, long-standing accounts might be considered and recovered more swiftly compared to newer ones.

Conclusion

While aged advertising accounts have many benefits, advertisers also need to pay attention to campaign management and optimization as crucial elements. Facebook continually updates and changes policies as well as algorithms, hence updating and adapting is the key to long-term success in online advertising.